Title: Agent-Based Modelling of Opinion Development in Social Networks: A Social Psychology Approach
DOI (Digital Object Identifier) :
Pubished in Volume: 9 | Issue: 2 | Year: July 2024
Publisher Name : IJSMER-Rems Publishing House | www.ejournal.rems.co.in | ISSN : 2455-6203
Subject Area: CSE, Engineering & Technology
Author type: Indian Author
Pubished in Volume: 9
Issue: 2
Pages: 20-25
Year: July 2024
E-ISSN Number: 2455-6203
Download: 6
Click Here to Download your Paper in PDFThe majority of earlier opinion modelling studies did not concurrently examine group dynamics and individual mental processes. The goal of this study is to present an agent-based onlineopinion formation model from the perspectives of sociology and psychology, drawing on group behaviour theory, attitude change theory, and evolutionary game theory. According to this paradigm, the group atmosphere, recipient characteristics, and leaders' trustworthiness all have an impact on the persuasive process. The suggested model is used to examine how opinion leaders, topic type, and parameter changes affect the creation of opinions on Twitter. The results of the experiment demonstrate that there is more sustainability and unpredictability in the opinion evolution of contentious topics. Opinion formation is greatly influenced by the benefit to cost ratio; the most unified global attitudes or the longest relaxing period will arise from a moderate ratio. In addition, popular opinion might be influenced by celebrities who have a huge following rather than by specialists. The research on opinion formation modelling is enhanced by this work, and the findings offer company managers useful information on public relations and market forecasting.
Opinion modelling, social psychology, attitude change, game theory,social network
Maneesha Paliwal
Research Scholar,Department of Computer Science, School of Engineering, Eklavya University Damoh, Madhya Pradesh,India
Dr. Anil Pimpalapure
Professor & Dean, Department of Computer Science, School of Engineering,Eklavya University Damoh, Madhya Pradesh,India
Dr. Prashant Sen
Assistant Professor & HOD, Department of Computer Science, School of Engineering,Eklavya University Damoh, Madhya Pradesh,India
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